A logo is not merely some colours, fonts and fancy lines put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name!
THIS IS WHAT MAKES YOUR LOGO STANDS OUT
Your logo is not a testing ground for your illustration and typography. It is more a reflection of your business, and believes. People must connect with it.
We think out-of-the-box, and bring mundane objects into the mould of uniqueness.
A versatile design goes a long way in making your logo popular.
If your logo is such that it looks great on posters, but horrible on pen or a shirt, it will not achieve popularity.
Further more, your logo shouldn’t be a slave to a colour scheme. The logo should look good even if it is displayed in black and white, or a set of colours that are not part of the original or actual design.
The design should unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.
re is an example of a logo we designed for Kim’s Acupuncture Clinic in Mississauaga, Ontario. You will see the two stories; Kim’s core business, and the needle that he is using in his acupuncture business.