THE ART OF CREATING
VISUAL IDENTITIES

A logo is not merely some colours, fonts and fancy lines put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name!

 

THIS IS WHAT MAKES YOUR LOGO STANDS OUT

Simple

Your logo is not a testing ground for your illustration and typography. It is more a reflection of your business, and believes. People must connect with it.

Unique

We think out-of-the-box, and bring mundane objects into the mould of uniqueness.

Versatile

A versatile design goes a long way in making your logo popular.

If your logo is such that it looks great on posters, but horrible on pen or a shirt, it will not achieve popularity.

Further more, your logo shouldn’t be a slave to a colour scheme. The logo should look good even if it is displayed in black and white, or a set of colours that are not part of the original or actual design.

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Story Telling

The design should unravel the deeper meaning behind the logo. Ideally, a good logo has two stories to tell: one, the obvious one, and second, the hidden one.

re is an example of a logo we designed for Kim’s Acupuncture Clinic in Mississauaga, Ontario. You will see the two stories; Kim’s core business, and the needle that he is using in his acupuncture business.

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