A major supplier of Human Machine Interface (HMI) — which is used to allow operators to control their machines — has key accounts in the Oil and Gas sector. Those accounts were complaining about the brightness of the HMI, and how they couldn’t operate machines in sunlight.
Customers were about to change suppliers.
Working together with customers in this sector, we identified business potential, not only in Canada but globally too. We managed to create product specifications that exceeded the client’s requirements. The product became a key element in growing the company.