THE ART OF
ENGAGING & INTERFACING
DIGITALLY WITH HUMANS

Our passion for simplifying and creating engaging interfaces started twenty years ago in manufacturing sector. It is critical to present the right information and enable users to interact with machines, and be able to provide feedback, otherwise all grinds to a halt.

The same passion and legacy continues. Our mission is to create web interfaces that enable users to find what they are looking for within seconds and feel confident that your business is the perfect fit for them.

 

Design Goes Beyond Just The Aesthetics

Yes, you want a website to be visually attractive, but you must also bear in mind that a website is not only a work of fine art.

Customers don’t come to a site to admire the visuals.

They are there for some actionable reason – to find certain information or to accomplish a particular task.

Your Site Is Not A Newspaper

Too often, companies think of their site as if it were a newspaper. They strive to fill every available pixel with one kind of content after another.

For website visitors, adequate spacing between elements on a page allows for a more enjoyable browsing experience. It also allows them time to focus on the individual pieces of a page without being overwhelmed by everything else around it. White space gives content time to shine without fighting for attention against all of its neighbouring elements.

White space allows visitors to get your messages easier and faster

The Power of Typography

Typography is not just about font selection, but also about the size and colour you use for the message as well as the weight of the letters, the spacing around those letters and words, and so much more. Above all, it is all about text content that is easy and enjoyable to read.

Example of laying out the message in an enjoyable way

Not Just The Right Content, The Right Amount!

We know that we achieve perfection not when there is nothing left to add, but when there is nothing left to take away!

When designing websites, there is always the temptation to add “more stuff”. Our Eccentric team will guide you through your content writing to have the right balance to ensure that your message is loud and clear without having to pile more into your new website.

We believe that less is more because the fewer options someone has, the quicker they can make a decision. With the impatience of most website visitors and the immediate access to content that they demand, the type of clarity achieved through the reduction of elements can be a huge plus.

Here is an example of actions that you want to engage your client with

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