Digital marketing has become part of every company’s strategy. The platforms vary based on the audience. The objective is to find the right audience, engage with them in a meaningful conversation, and convert them to repeat clients.
The objective is to find the right audience, engage with them in a meaningful conversation, and convert them to repeat clients. You might be running Google Ads Pay Per Click (PPC) with different objectives like Call, Awareness, or Leads campaigns, and you might have secured good leads and closed big sales.
You might have succeeded to capture leads where potential clients are not ready to buy now. And we agree that the leads that you capture on Google are gold because this category of people has intentions to buy your product. On the other hand, you might be investing in social media optimization and advertising.
Are you engaging with captured leads, and nurturing them during their journey to make a decision to become a repeat client? Are you dealing with all your leads in the same way? Are you sending them relevant messages? Or do they eventually drop out of your radar? How much time and resources you are allocating to do such tasks?
Although consumers have grown somewhat jaded to email marketing due to marketers’ past and continued abuse of the medium, email remains one of the most effective means of communicating with your audience.
This makes it an excellent starting place for marketing automation. Besides sending email in mass to segmented audiences, we utilize platforms that will send behavioral triggered emails after prospects take certain actions, such as filling out a form or downloading a piece of content.
Lead nurturing and drip campaigns play a big role in building trust in your organization, expanding brand awareness, and offering just-in-time content.
Chatbots powered by artificial intelligence will help to understand complex requests, personalize responses, and improve interactions with your clients over time.
This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It's as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.
Eccentric utilizes best practices in the industry to automate and capture leads while integrating with a nurturing automated email software. Schedule your free one hour consultation meeting today to see how we can help you secure new leads.
👋 Schedule a one hour free consultation. Call us today at 1 (888) 669-4220 or start chatting now.
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