Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through Search Engine Optimization (SEO).
Before we start your campaign, we will recommend the best keywords that the customers are searching on Google search engine.
It is tempting to go solely for short-tail keywords, since these terms often hold the most traffic. However, it’s important to remember that short-tail keywords are extremely competitive in spite of the large amount of hits the keywords receive.
Our Eccentric team are experts in proposing long tail keywords that have three or four keyword phrases which are very specific to whatever you are selling.
Targeting a long-tail keyword which is more specific to your particular business will be far less competitive, and the traffic generated is more likely to lead to conversions.
Google Ads offers several bid strategies to choose from.
Eccentric will select the right strategy based on which networks your campaign is targeting and whether you want to focus on improving clicks, visibility, conversion, or revenue.
Utilizing Google’s Audience solutions, Eccentric reaches high-value customers in the moments when they’re ready to buy the products you offer.
This ensures that your company reaches your marketing goals faster.
Eccentric utilizes Google Performance Planner, a forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, Eccentric can explore forecasts for your upcoming monthly, quarterly, and annual budget
Eccentric uses Performance Planner at least once per month due to seasonality, fluctuating auctions, and competitors.
We would love to share with you the best marketing tactics that best suite your business objectives.
Schedule a Call today to explore how Eccentric can complement your marketing team.
"Eccentric Business Intelligence was more than helpful in fixing an issue on our website after an automatic update. They were prompt, ensured everything was clearly communicated and were kind enough to train our staff for future maintenance. I recommend their services for any website or design you may have!"
Eccentric designed and devloped our pharmacy website, created all marketing collateral, our digital signage, media content and hosting. The result was beyond amazing in bringing our business to life. We highly recommend Eccentric to all business owners who are looking to grow their businesses through marketing.
Eccentric delivered an outstanding product that supported our business in a comprehensive way: from sales, profits and commissions tracking, to warehouse management. Within the first month of launching, we had over one hundred new users registered on the site, and dozens of orders. Outstanding work!