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26-Jul-2022

Top 5 Ways Small Businesses Can Gain Visibility through Local SEO

There are several ways that small businesses can gain more visibility through local SEO. Here are 5 methods you can use to grow your business.

Local SEO techniques help improve your local search visibility while typically answering the 'near me' question of the users. The proximity of the searches gained traction by 90% of places near my location added to their keywords. You can hire the best SEO consultants from a reputed SEO agency to drive foot traffic to your website. Businesses can optimize their products/services for local listings to reach a wider audience. 

Let us now see a few ways to gain visibility through Local SEO.

Creative Content and crisp content with keywords related to specific businesses will help promote the brand. The content must be informative and promote the business's products/services with backlinks. A call-to-action at the end of the blog or an article will help attract the audience.

1. Correct Your GMB Or GBP

Google My Business was before, and now it is called Google Business Profile, which must be corrected to provide more expansive details about the business. These business profiles are a leading source of information for local businesses. Companies must claim their GBP (Google Business Profile) and showcase their business online.

2. Add to Local Listings

You must add your business name, address, and phone number to the local listing pages present on the web. The information provided on your local listing must be confirmed and used consistently. Search Engine trusts the data provided in the local citations. You can take SEO services from the Best SEO agency in your area.

3. Check the Technical Errors

If your website shows duplicate content, 404 pages not found, broken links, no XML sitemaps, non-optimized meta descriptions, and much more. It is time to check for these technical errors and fix them to prevent them from impacting your site's indexing. You can take the services from a professional SEO Company that has a team of experienced specialists.

4. Creating Local Links

Google's algorithm supports the backlinks, and local links for the website are also a part of the regional SEO strategy. These backlinks help the website generate organic traffic and support lead conversion too. The specialists or brand owners can create these links through local community blog posts, local sponsorships, and other guest posts websites. 

5. Respond to Customer Reviews

Customers always read reviews and experiences of others when buying a product from a local store. Google also counts the review score factor before ranking any local business website. More positive reviews can improve your SERP rankings. Make sure you respond to each customer review, and if they face any issues, try to resolve them quickly.

Get Affordable SEO Toronto services from Eccentric Business Intelligence. The Company conducts a complete analysis and audit of your website before using the comprehensive and tailored Local SEO campaigns. Call the experts to know more!